$99B Opportunity in Fixed Ops
64% of dealers identify customer retention as their primary business concern, and 94% of dealer personnel believe the service experience is more important than the service itself. Yet franchised dealers provide less than 33% of service visits, consumers will only drive 10 miles for vehicle service, and 34% of consumers think dealerships overcharge. How can dealers capitalize on unrealized opportunities presented by fixed operations? By improving the ownership experience associated with service, the automotive industry can improve service retention and ultimately increase profitable growth.
Tracks:
-
Fixed Operation
Learning Objectives
• Learn how to develop critical strategies for improving service retention and owner loyalty, keeping consumers in-brand, and ultimately lowering marketing costs.
• Learn how to define the commodification of service creates a capture opportunity for unrealized profits.
• Learn how to identify and bust service department myths.