Artificial Intelligence Moves Closer to Reality for Dealerships: Digital Dealer 26 Takeaways

As the renowned science fiction author Isaac Asimov famously put it, “Today’s science fiction is tomorrow’s science fact.” That statement is certainly playing out in the field of artificial intelligence. After being featured for years in scie
May 3, 2019

Three Steps to Create an F&I Culture

If your F&I team operates on all cylinders, chances are they have created an F&I culture within your store. This type of culture is one where  salespeople and sales managers are supportive of their efforts and customers see great value in F&
Apr 30, 2019

The Million-Dollar Question: Can You Sell Cars?

In this competitive auto retail space, salespeople have the potential to earn six to seven-figure income — a compelling reason why many individuals from diverse backgrounds enter into the industry. However, success selling cars does not depend
Apr 30, 2019

The 4 Laws of Influential Conversations –Part 2

It’s our conversations that shape our results. We live in the Age of the Consumer, and it takes more than a just good price and a good product to win. Today, it’s the way you treat each customer, and the way you communicate your value, that matte
Apr 30, 2019

Inspire Your Guest to Invest

The primary purpose of a professional service advisor is to sell service, or as Scott Russeau puts it, “inspire your guest to invest!” Earlier this year, I attended one of Russeau’s energy-packed workshops. (Okay, it wasn’t a workshop as much
Apr 30, 2019

The Whole-Dealership Data Layer: The Time Has Come to Unify Your Data and Measure ROI

Picture the following scenario: you check your dealership’s monthly ad performance and notice an increase in clicks on one of your campaigns. Great news, right? Maybe. But what if it turned out that customers were clicking those ads after making a
Apr 30, 2019

10 Traits of an Extraordinary Social Media Manager

With the increase of consumer preference to use online channels for communication, it’s crucial to devote attention to who might be best equipped to handle these valuable customer relationships. Today’s social media is marketing, PR, sales, a
Apr 30, 2019

Broadcast Advertising Back to the Future!

I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with the manufacturers would change the size of the tie and who wants to look out of step with style, right? But an old
Apr 30, 2019

Demystifying Digital Marketing: Using Metrics to Assess Effectiveness

By Tony Allison, Justin Cerone and Steve Wojcicki These are fast-changing times for auto dealers, as various forms of digital technology fundamentally have transformed the way many customers shop for cars. As a result, dealers must transform the way
Apr 30, 2019