Data breaches seem to be all over the news as of late. The big social media and website companies are bursting at the seams with peoples’ data which in their lack of care is being snatched up and extorted by cybercriminals (the bad guys). However,

DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or advertising of some sort. Out of the 148 vendors who supported the event, 85 self-identified as compani

Another sun has set on the latest Digital Dealer Conference and, from my perspective, it was a success. There were some new ideas introduced into the agenda and some atypical appearances that infused this Digital Dealer not only with a fresh flavor b

Vehicle maintenance warranties, including third-party aftermarket agreements, are a major source of chargeback claims for insurance and auto maintenance providers. The reason why, comes down to two factors, the dependence on paper transactions and la

With 3.7 billion people using email today and an expected increase to 4.3 billion users by 2022, email marketing is a force to be reckoned with. We are talking nearly half of the world’s population at a savvy marketer’s fingertips. To top things

If you haven’t heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower t

By Jessica Stafford, Senior Vice President & General Manager, Autotrader Today’s consumer has clearly spoken. They no longer want a one-size-fits-all, cookie-cutter experience when shopping online. Consumers not only expect, but demand, that co

Many individuals and companies hang their hats on their years of experience or combined years of experience as a whole. But here’s the thing, experience does not equal expertise. Focusing your energy on being the best will not get you the results y

By Drew Andersen, Senior Sales Manager, Adpearance Recently, I was talking to a sales manager who said he’d been in automotive “for the last hundred years.” I laughed in complete agreement; it totally felt that way. He knew the industry. He kne