What advertising or marketing generates a 1% sold rate? How do you or your marketing agency measure the success of your direct mail marketing? Is it the response rate — or its “sold” rate? Which measurement is more meaningful to you? Strate

There are many elements of the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still p

If your auto repair shop is having trouble receiving a business loan, you’re not alone. Small businesses—including auto repair shops—are still finding it difficult to receive funding, despite the recession being all but over. However, while sma

It is estimated that of the total fatal car crashes using cell phones in 2011, only 52% were properly coded in the national database as involving cell phone use. This is due to a variety of issues, but the biggest issue is the misrepresentation of th

MSOs are taking another look at fleet work, according to Search Auto Parts. Mike Quinn said he saw a shift among some fleet managers over the last decade he operated an MSO collision repair business. “In the past, a lot of fleet managers were more

Troubleshooting 5 common body shop marketing problems, from Stratosphere Studio.  One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesse

Auto parts price-fixing probe rattles industry, according to The Detroit News. An investigation into price-fixing and bid-rigging in the auto parts industry has mushroomed into the Justice Department’s largest criminal antitrust probe ever, and it�

Some of us just have an obsession. An itch that can only be scratched by tinkering. Putting things together, taking them apart, seeing how they work. And if those things happen to make a deep rumbling noise and propel you really fast when properly as

4 communication lessons from ‘Shark Tank’, according to Ragan. The popular TV reality competition show “Shark Tank” is packed with tips on how business professionals can improve their communication skills. There are also plent