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5 TED Talks Every Marketer Should Watch

5 TED talks every marketer should watch, according to Ragan. Watching inspiring, entertaining, or educating content is just what you need. Finding these videos can be a challenge, especially when TED Talks has so many great videos to search through.
Jun 20, 2014

What’s required in your First Aid Kit?

OSHA stipulates that you must have a first aid kit on-site at your dealership, but what do you need in it? Federal OSHA Standard 1910.151(b) states that “Adequate first aid supplies shall be readily available.” In essence, this rule means
Jun 17, 2014

Build your Paint Department Revenues by Cutting Costs

Build your paint department revenues by cutting costs, according to Search Auto Parts. In 2011, O’Rielly Collision Center, in Tucson, Ariz., was named ABRN’s Top Shop of the year. In the previous two years, the shop was named in the top 1
Jun 16, 2014

5 Reasons Why Social Media is Essential for Fixed Ops Marketing

5 reasons why social media is essential for fixed ops marketing, according to Stratosphere Studio. With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and o
Jun 16, 2014

How to Design a Social Media Campaign

How to design a social media campaign, according to Social Media Examiner. Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media c
Jun 10, 2014

Mobile Technology Helps Franchise Dealers Turn Inventory & Maximize Profit

How do you continue to maximize opportunity in a used-car market that has experienced healthy growth over the past few years? Speed. Profit. Innovative practices. Inventory management also remains a vital element in detecting continued growth, and te
Jun 10, 2014

What’s your exit strategy?

From Search Auto Parts: What’s your exit strategy? Unless your literal intention is to be taken out horizontally and to pass from this world while at work in your shop with a ratchet clutched in your hand, the sooner you begin planning for what
Jun 9, 2014

5 Reasons Why Social Media is Essential for Body Shop Marketing

5 reasons why social media is essential for body shop marketing, according to Stratosphere Studio. With the many marketing avenues available to business owners these days, you might feel a little overwhelmed. This is an issue that comes up over and o
Jun 9, 2014

Sell the Inspection, Sell the Results

I love it when dealers personally get involved in fixed operations. Savvy dealers know the value of the service drive when it comes to customer retention and overall dealership profitability. David Slone is one of those dealers. When it comes to the
May 30, 2014