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Dealer ManagementDealer/GM NewsDigital DealerExpense ManagementFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales & Marketing
Sunshine or Just a Break in the Clouds?
An economic warning to the US dealer It is now spring of 2011 and we are experiencing a thaw from one of the harshest winters on record. The temperatures are rising and the days are getting longer. We are also beginning to see green sprouts after a l
Apr 1, 2011
What You Don’t Know Fax Machines
Imagine you are at your doctor’s office. The office clerk asks for your driver’s license and insurance card, then disappears to make a copy for the doctor’s file. After your combined four hour visit, during which you saw the doctor for five min
Apr 1, 2011
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsMarketing StrategiesOwnershipPre-Owned Sales & Marketing StrategiesSales & Marketing
Can Penske Eliminate 21 smart Dealers Without Recourse?
The state motor vehicle franchise laws may have something to say about that It was reported last week that Mercedes Benz USA is taking over the distribution of smart vehicles from Penske Automotive. The problem, of course, is that Mercedes Benz USA h
Apr 1, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Department Heads: How to Create ‘Position Coaching’ Excellence
Last month’s article, “The Accolade Sandwich Sales Meeting” leads me to share specifics about what, from my experience, must to be communicated and maintained internally by you and your department heads, or “position coaches.” You must perf
Apr 1, 2011
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
Dealerships of the Future: How Successful Dealers Leverage all Lead Sources for Growth
Unless you’re viewing an archived version of this magazine or you just picked this up in the service waiting area at the dealership, you are likely reading this article within a week or two either way of the 10th Digital Dealer Conference and Expos
Apr 1, 2011
Top Automotive Recruiting and Sale Training Firm The Manus Group Expands Services to Better Serve Clients
Jacksonville, FL — As the nation???s top Automotive Recruiting and Sales Training firm, the Manus Group offers a wide range of salesperson and executive recruiting services along with sales performance and management development training soluti
Mar 31, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
???An Average Car Guy??? Explains Changing from an Internet Department to an e-Commerce Dealership
In February 2010, Toyota had one of the largest recalls ever. Yet within nine month’s time, the efforts of the dealership’s e-commerce director produced numbers that were up 150% Y. C.S.I., C.I.T. and every other key success indicator con
Mar 31, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
CEO of FirstLook and MAX Systems Reveals Web Strategies to Drive Traffic and Earn Strong Gross
Over the past two years, INCISENT Labs has been researching and analyzing cutting-edge practices and behaviors from other industries, including Silicon Valley to better understand the most successful strategies to engage today’s Internet consum
Mar 31, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
What is Google Doing to Website Traffic?
What is Google doing with website traffic, specifically your dealership???s website traffic? According to a story on ClickZ.com, Google is getting more and more involved with the consumer???s actual shopping process.
Mar 31, 2011