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“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands go out and a lot of new brands come in, with many model changes. I, like many of you out there, suffered in 1980/81 with a Chrysler franchise and all the problem
Jul 1, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales StrategiesTechnology
‘Let your Fingers do the Walking’
Do you remember this slogan? AdAge.com ranked it one of the top “Slogans of the Century”, along with: “Just do it” (Nike), “Tastes great, less filling” (Miller Lite), and “We try harder” (Avis). “Let your Fingers do the Walking” w
Jul 1, 2011
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Dealer/GM NewsEveryoneFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Interview with Dennis Snyder, Rich Ford
Customer satisfaction is a big deal at Rich Ford. It’s such a big deal, when one irate customer threatened to drive her Expedition through the window of the dealership, Dennis Snyder, Rich Ford’s president, convinced her to come work for t
Jul 1, 2011
Posts
Dealer/GM NewsFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
“Lincoln Dealers” the truest form of entrepreneurship
I have had the privilege in my automotive career since 1971 to see a lot of old brands go out and a lot of new brands come in, with many model changes. I, like many of you out there, suffered in 1980/81 with a Chrysler franchise and all the problem
Jul 1, 2011
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Body ShopDealer/GM NewsF&I ManagementFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesService
Effective Communication is Essential to Avoiding Litigation
Last week I participated in a mediation conference and explained to a consumer that the “issue” they were experiencing with their vehicle was not caused by a defect, but instead actually was a normal operating condition of the vehicle and a by-pr
Jul 1, 2011
Fewer Service Bays Mean More Opportunities!
GRAPH TO BE INCLUDED There are 50,000 fewer service bays in the United States than there were ten years ago. According to The Lang Report, there were 1,180,000 services bays in 2010 compared to 1,230,000 in 2000 (see graph below). Dealerships lost a
Jul 1, 2011
Sub-prime Acquisition Fees Being Attached
So…what do you do when a self-professed liar and thief who used to be one of yours now turns has back on the industry and kanoodles with the dark side? Get your house in order, because he knows where the cockroaches are hiding. And he has no compun
Jul 1, 2011
Eight Fresh Ideas to Generate Cost Savings, Top Line Revenue, Risk Mitigation
As a purchasing group, we are continually investigating, interacting with and meeting new suppliers and industry experts who have proven they can impact a business in a very positive way. Many of these suppliers have new and innovative approaches to
Jul 1, 2011
Should you Own your Dealership Real Estate? What is the Opportunity Cost?
Dealers often assume that dealership real estate is a good investment. In this low interest rate environment, why wouldn’t you buy your property, particularly if you have the capital for a down payment and can get financed? Commercial mortgage rate
Jul 1, 2011