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Research Survey: Young Men and Women Divided on Digital Advice When Buying Cars
Raleigh, N.C.—More than 20 percent of young adults plan to purchase a car within a year, according to an FGI research survey compiled by Capstrat, a communications firm. The national survey looked at the purchase decisions of more than 400 Millenni
Aug 4, 2011
FordDirect Names Valerie Fuller Chief Operating Officer
DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of Valerie Fuller as COO. Fuller previously served as executive vice president of operations for FordDirect and
Aug 4, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & MarketingTechnology
Study: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites
WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J.D. Power and Ass
Aug 4, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Small Cars, Big Profits: Setting the Trend for Leasing
CINCINNATI — If there’s one thing automakers can count on, it’s that a subcompact car built on U.S. soil is a surefire money pit. Until now. General Motors is setting the industry on its ear with its soon-to-debut Chevrolet Sonic, w
Aug 3, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsFixed Operations NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
Dataium: Mobile Usage At Record High In July Among Active Auto Shoppers; Apple’s iPad Leads The Way
Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto shoppers by make, market, and mobile platform. Collected from actual shopper visits to thousands of automotive dealership, portal, and
Aug 2, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Ideas from the Front Lines
Having polled dealer friends for thoughts on ‘what’s working,” I thought I’d share a few of the best ideas: “We want to buy your car!” Dealers have had great response from incorporating a “we will buy your car for cash” message in the
Aug 2, 2011
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesProfiles of SuccessSales & Marketing
Danny Jackson, Walter Jackson Chevrolet
In late April, a massive F4 force tornado slammed through Alabama and western Georgia, costing lives and billions of dollars in damage. Most national news coverage of this storm’s wrath has focused on its impact on the citizenry, yet untold busines
Aug 2, 2011
Building a Long-term Customer Relationship Utilizing the Fundamentals, Part 1
Creating a long-term relationship with each new and used vehicle buyer can be accomplished by utilizing inexpensive fundamentals! Current selling and servicing practices lead customers to believe that any service operation can be used. If there is a
Aug 1, 2011
OPENLANE to Offer Free 30-Day Buy-Back Guarantee Plus During Month of August
REDWOOD CITY, Calif. – OPENLANE, Inc., a leading online auction company in North America for automotive dealers to buy and sell wholesale vehicles, today announced a free 30-day Buy-Back Guarantee Plus on qualifying purchases to dealers on its U.S
Aug 1, 2011