Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts

Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts

The Specialty Equipment Market Association (SEMA) published its latest market report recently. Of the many interesting findings contained within, perhaps the most exciting is that the accessory industry garnered an extraordinary $42.92 billion in retail sales last...
The 4 Laws of Influential Conversations

The 4 Laws of Influential Conversations

We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way that you treat each customer, and the way that you communicate your value, that matters most. Every day, tens of thousands of conversations are happening in...
Interview with John Alfirevich of Apple Chevrolet

Interview with John Alfirevich of Apple Chevrolet

In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank’s 2019 TIME Dealer of the Year. John started in the car business as a teenager changing oil for Bob Motl Chevrolet, where his father,...
Digital Retailing: What’s the Holdup?

Digital Retailing: What’s the Holdup?

By Gregory Arroyo, Senior Content Manager, DealerSocket Where are dealers when it comes to digital retailing? That was the question I posed to one of my insiders — the president of one of the industry’s largest F&I product companies — while covering a past NADA...
Digital Dealer