Three Steps to Create an F&I Culture

If your F&I team operates on all cylinders, chances are they have created an F&I culture within your store. This type of culture is one where  salespeople and sales managers are supportive of their efforts and customers see great value in F&
Apr 30, 2019

The 4 Laws of Influential Conversations –Part 2

It’s our conversations that shape our results. We live in the Age of the Consumer, and it takes more than a just good price and a good product to win. Today, it’s the way you treat each customer, and the way you communicate your value, that matte
Apr 30, 2019

Digital Dealer 26 Recap

DD26 could have been subtitled, The Marketeers Strike Back. I believe I counted 104 sessions, 62 of which (60%) were dedicated to marketing and/or advertising of some sort. Out of the 148 vendors who supported the event, 85 self-identified as compani
Apr 26, 2019

Accessory Selling 101: Enthusiasts vs. Non-Enthusiasts

The Specialty Equipment Market Association (SEMA) published its latest market report recently. Of the many interesting findings contained within, perhaps the most exciting is that the accessory industry garnered an extraordinary $42.92 billion in r
Apr 17, 2019

The 4 Laws of Influential Conversations

We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way that you treat each customer, and the way that you communicate your value, that matters most. Every day, tens of thousands of conversatio
Mar 28, 2019

Interview with John Alfirevich of Apple Chevrolet

In the following interview, we talk with Apple Chevrolet’s Dealer Principal John Alfirevich, who was recently named Ally Bank’s 2019 TIME Dealer of the Year. John started in the car business as a teenager changing oil for Bob Motl Chevrolet,
Mar 27, 2019

Digital Retailing: What’s the Holdup?

By Gregory Arroyo, Senior Content Manager, DealerSocket Where are dealers when it comes to digital retailing? That was the question I posed to one of my insiders — the president of one of the industry’s largest F&I product companies — while
Mar 20, 2019

What Is Your F&I Team Obsessed About?

When you hear about someone being obsessed about something, at first you may perceive it as a negative thing. Here is a definition of the word obsession – it “is an idea or thought that continually preoccupies or intrudes on a person’s mind
Mar 1, 2019