Generation Y, sometimes known as Millennials, are a slightly larger cohort (83 million) than Baby Boomers. Gen Yers were born between 1980 and 1998. According to a recent Deloitte study, they will represent two out of every five shoppers by the end o

IRVINE, Calif. — Kelley Blue Book’s www.kbb.com, the leading provider of new car and used car information, this week reports that Toyota redeemed its No. 1 spot for brand loyalty on kbb.com for Q4 2011. Toyota last appeared in the top pos

TORRANCE, Calif. – With a host of new vehicles coming to market in 2012, Lexus is poised to be one of the fastest-growing luxury brands this year. To kick off the product onslaught, the company will debut its first-ever Super Bowl commercial for Su

HERNDON, Va. — Audi this week revealed details of its highly-anticipated Super Bowl advertisement, slated to run in the first quarter of the big game onSunday, Feb. 5, 2012.  In the upcoming 60-second spot, the brand’s signature LED head

AUBURN HILLS, Mich. —  The all-new 2013 Dodge Dart, revealed at the North American International Auto Show (NAIAS) on Jan. 9, is hitting its mark with journalists, winning the Autoweek Editors’ Choice Award as the “Most Significan

KANSAS CITY, MO – DataSource, Inc., one of America’s leading print supply chain management companies announced its partnership with CIMA Systems, the leading provider of multi-channel marketing communications technologies to the automobile i

IRVINE, Calif. — AutoAlert, Inc., a company offering complete client portfolio management solutions whose unique multi-patented software helps dealers create “pattern-interrupt” selling advantages from within their customer database

DETROIT — At a public hearing today on proposed fuel economy rules for model year 2017-2025 passenger cars and light-duty trucks, the National Automobile Dealers Association (NADA) urged federal agencies to properly consider the rising consume

KETTERING, Ohio — Naked Lime Marketing this week announced that it has been approved by General Motors (GM) to provide marketing, advertising, and web solutions to GM dealerships across the U.S. under GM’s matching funds advertising an