LAS VEGAS — In his first speech as chairman of the National Automobile Dealers Association (NADA), William P. Underriner said now is the right time to raise questions about the federal government’s fuel economy proposal of 54.5 miles per

ATLANTA — AutoTrader.com is taking co-op compliance for online advertising to the next level with make-based new-car advertising packages, a new display advertising unit and dedicated specialists to assist dealers. With the majority of new-car

WALTHAM, Mass. – DealerRater, the world’s premier car dealer review web site, today announced the winners of the 2012 Dealer of the Year Award Program.   The awards are given for distinction in outstanding customer service based upon cus

SOUTHFIELD, Mich. and ATLANTA — According to the 2012 New Luxury Vehicle Loyalty Study, conducted by Polk and AutoTrader.com, brand affinity and quality/reliability are among the top reasons luxury buyers stay with their brand. Polk anal

By collecting and analyzing every keystroke, page view and click of over 60 million auto shoppers in the market, we now have a better understanding of their behavior, shopping trends, and advertising effectiveness and are able to use this information

Auburn Hills, Mich. – Chrysler Group television commercial titled “It’s Halftime in America” that aired during the 2012 NFL Championship game plus still images. The following is the script from the commercial: It’s Halftime

DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, today launched a new web 2.0 platform, based on SiSTeR’s Technologies’ VSHOC and Publisher platform, DealerConnection Vehicle Showro

ATLANTA – Manheim presented its eighth annual Barbara Cox Anthony Automotive Woman of the Year Award today to Rachel M. Richards, vice president of retail strategy and chief marketing officer for Sonic Automotive. The honor recognizes the diverse

DEARBORN, Mich. — FordDirect and Ford Motor Co. recently announced their Internet Dealers of the Year and eCommerce Elite winners. Given annually at the National Automobile Dealers Association (NADA) Convention and Exposition, the Ford and Lin