By collecting and analyzing every keystroke, page view and click of over 60 million auto shoppers in the market, we now have a better understanding of their behavior, shopping trends, and advertising effectiveness and are able to use this information to make better vehicle sales predictions than ever before.
Today in our industry, technological advancements allow us to track active auto shoppers in real time, enabling us to identify trends, analyze shopping behavior, and actually forecast which vehicles will be selling in the weeks and months ahead. For the first time, dealers have the ability to gain insight into a shopper’s mindset during their shopping session by looking at every click and keystroke even before they ever send a lead, if they send one at all.
With this insight, dealers can improve their inventory alignment, marketing, incentives and sales pitches to each shopper based on where they are in their shopping cycle. By collecting, analyzing and reporting this data, we can now proactively adapt to these shopping trends and behaviors long before the shopper visits your dealership or website. Having this knowledge allows us to make better and more prudent decisions on every facet of your dealership’s on-line efforts. Jason Ezell, president and co-founder of Dataium LLC, is sharing his expertise on all this with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to track the effectiveness of your online ad spend more accurately.
2. Know how to score every lead submitted through your website to better customize every sales approach.
3. Know how to align inventory to fit consumer demand in your market for the next 45 days.
4. Learn how to analyze shopper behavior to save money, make money, and save time and resources.
Jason Ezell is currently president and co-founder of Dataium LLC, the largest aggregator of auto shopper behavior data in the industry. With almost 25 years experience in the automotive industry, Jason Ezell first managed dealerships for over eight years before being invited to join AutoTrader.com’s first sales team after its inception in 1998/99. He then started one of the most unique and respected website companies in the industry. As a member of JD Power’s Internet Round Table, an NADA 20 Group Preferred Speaker, a Digital Dealer Conference Speaker, and writer for several industry magazines for years, Ezell is well known. He’s an expert in automotive Internet, noted for his statistical approach to analyzing user data to better understand how to sell cars on the Internet.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Jason Ezell — Using Active Auto Shopper Data to Grow a Proactive Business.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.
