How Credit Soft-Pulls Can Save No-Sales and Turn Applications Into Handshakes Bringing a real-time soft pull credit pre-screen into your sales process can not only double your online conversion and dramatically increase your gross profit margins. If

If you’re still stuck in “kill mode” — blasting top-of-mind awareness ads on traditional media shotgun style, keeping up the barrage like you’re in an epic battle, it’s time to put down your weapon, soldier. Today’s marketing warrio

I have a friend that does friends’ tax returns… for free. It’s like Sudoku or a big crossword puzzle for him. And while I’m good at Words With Friends, there are some things (like Sudoku, filing my taxes) that I’d rather leave to the ex

This time, it’s all about trust. Trust contributes to customer loyalty, but how do you get there? How do you effectively build customer trust in your brand so that people come to view your company as an automotive dealership that values its cus

Auto/Mate Dealership Systems announced that DealerSocket, a leading provider of Customer Relationship Management (CRM) software to auto retailers, has completed integration with Auto/Mate’s dealership management system (DMS). Dealers using both

Opportunity Max, a strategic digital marketing company serving the automotive industry, announced today the formal release of its new digital marketing review service called “WEBCHECK√” which examines a dealership’s digital assets to check th

Mobile technology gives customers the world at their fingertips, no matter where they are. That’s a powerful advantage for dealers who know how to be there. Gone are the days when customers sat in front of a beige box and dutifully started a search

In June of 2013, Victoria Rusnak took over as CEO and president of the Rusnak Auto Group, one of the top 100 dealer groups in the country with approximately $800 million in annual revenue. Since 2009, she has served on California’s influential New

Wesley Gregg at Guadin Ford in Las Vegas once managed a variety of marketing vendors which undercut the full potential of his capabilities. After a reevaluation and vendor removal process at Gaudin Ford, Gregg and his team began to see how change mea