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How to Disconnect from Work without Everyone Freaking Out

How to disconnect from work without everyone freaking out, according to Fast Company. Picture this. You’re on a beach in the middle of the Caribbean with no Internet access, no phone reception, and no text messages. You return from your vacation we
Aug 18, 2014

Stop Using the Same Playbook as Your Competition

How do you communicate with customers in a market where every message counts? Laptops, tablets, and smartphones all provide consumers with more information at their fingertips in one instant than they could look up in their entire lives 20 years ago.
Aug 18, 2014

Prepping for a Post Dealer Reserve World

The CFPB is determined to eliminate dealer finance participation and wants the industry to move to a flat fee finance model. Opponents have been mostly focused on the potential financial impact to dealers and they have paid very little attention to t
Aug 18, 2014

Talk Dealer to Me – Suburu of Puyallup Talks “Why Buy”

Talk Dealer to Me is a Q&A series that features dealership secrets to car sales and customer loyalty success, written by Rob Campbell. This month’s Q&A features a sit-down with Chris Brown and focuses on Subaru of Puyallup’s unique “Why
Jul 31, 2014

Just Like Sports – You Won’t Win Many Games If You Don’t Know Where To Focus

Most people skip the most critical step of reaching goals. Assume we’re talking about unit goals. Before you can even think about setting realistic and achievable goals and creating effective plans, you have to find out where you are in sales. Not
Jul 30, 2014

Automotive Companies Need to Invest in Social Media Now

Automotive companies need to invest in social media now, according to Business 2 Community. The automotive industry is usually ahead of the curve when it comes to almost everything. From tech innovation to advancements in design, car companies lead t
Jul 23, 2014

Facebook’s Direct Response Program: Answer to our prayers?

Whether you’re spiritual, religious, or none of the above, Facebook is finally giving us what we want. For years now we’ve been asking the bottom line question of being able to sell cars through Likes and other engagement metrics via Social Netwo
Jul 23, 2014

What Makes Them Click?

The next generation of used car shoppers is upon us. Is your dealership ready to speak their language? As Millennials continue to become a larger segment of the used car buying public, it is vital that you understand how they interact with your inven
Jul 23, 2014

Learn the Math to Ramp Up Your Customer Value

Here’s something most dealers have experienced: Your customer service retention metrics show a healthy increase, while your service revenue stays the same or even drops. How can retention metrics improve and revenue not? Well, it’s not your imagi
Jul 23, 2014