Today’s web-savvy auto consumers are demanding more from their car shopping experience. With more addressable channels and higher customer expectations, dealerships need to do more to compete for customers and their business. So what can dealership

With the coming wave of eCommerce in automotive retail, dealers stand the chance to either lose control of their retail businesses or make a choice to stay in control and deliver outstanding customer experiences. Since the Internet first came into ou

By now every auto dealer in the country has come to the realization that in order to stay competitive, they must expand their strategy in which they reach consumers. Unfortunately the path to developing a cohesive plan within existing teams is not on

Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Many businesses are capitalizing on this and using social media to improve relationships with their existing cust

After over 10 years of directly running PPC search campaigns, managing agency PPC teams, and performing countless campaign audits, one lesson learned stands out above all others. The biggest impact on the ROI of a PPC campaign does not result from a

What would you say to your Sales Manager if half of your store’s walk-ins were never greeted by a sales person? Maybe it’s not even what you’d say… it’s what you’d do—you’d show that GM the door! Why? Well, because engaging walk-i

6 ways to be a superstar at work, according to Ragan. Remarkable employees spend significant time helping others succeed: their companies, employees, customers, vendors, suppliers, etc. But remarkable employees also help themselves succeed, both for

We all know how many cars we sell every month but the biggest gains are realized when we start looking at how many deals we’re missing. Don’t kid yourself, most dealerships biggest expense today is missed opportunities to do business! Every deale

If you had forgotten what it’s like to be living in a truly growing economy, welcome back. The housing market is getting back on its feet, jobs are being added to the tune of nearly 300,000 per month, and all of this is having a positive effect on