Hispanics are the fastest growing consumer group in America representing more than 56 million people and growing to 66 million by 2020. At their current growth rate, the US Census Bureau predicts that Hispanics will represent 30 percent of our countr

Bill Fox, the owner of the Fox Dealerships, is the 2015 National AutomobileDealers Association Chairman. He and his sister Jane are partners in the group, which they started in 1976 by purchasing a small Chevrolet store. Since then, the New York-base

Winter is approaching faster than many of us even realize. With all of the positive fun and festive parts of the holiday season comes the additional risk of illness. Illness can quickly spread in a dealership, taking out many of your employees, and a

There’s been a lot of buzz lately in regard to how to sell vehicles to Millennials. Yes, they are a different generation that grew up in a much different world than many of the more “experienced” sales guys on lots today. And yes, they’re arm

Why you should start taking Millennials seriously, according to NPR.  In the U.S., people born between 1980 and 2000 now outnumber baby boomers, and their numbers are still growing because of immigration. This generation is already shaping American

Large and well established companies in our space are notorious for spending the lion’s share of their resources protecting their golden goose rather than making moves to grow it larger. This logic is understandable to some degree, as key decision

The automotive landscape is changing at a rapid pace and that pace is quickening. Every day, week, month, and year, the car business is evolving, and in doing so, vaguely resembles the business that many of us started in years ago. A sales department

What’s the name of the game in automotive? It’s generating floor, phone, and digital traffic, managing expenses, and getting more bang for your buck. While ensuring the prospect and customer are happy with their product, process, and service expe

Whether we like it or not, the days of simple advertising are long gone. The rise of digital technologies and the fragmenting of TV have changed the paradigm forever – and in a crowded multimedia market, it is becoming increasingly difficult to