Your audience data is as good as gold (probably better) when it comes to the returns you can earn from it. We call it Return On Audience Data (ROAD). You’re probably familiar with Return On Ad Spend (ROAS), a key performance metric in advertisin

To satisfy today’s hyper-connected consumer, you need a holistic approach. In today’s instant digital world of Uber, GrubHub, and Amazon (accentuated by their latest foray into one-click shopping via the Dash button), the rules of custome

Recently the Harvard Business Review published an article The Technology Trends That Matter to Sales Teams. This article hit the nail on the head when it came to identifying the impact technology has had to sales as we know it. A tool that sales pe

Prevent Duplicate Entries Insightly customers have asked us for duplicate checking features, which is a good idea that will move up our request list as it gets more votes. While we all wait for that to move up the priority list, an extra step can sav

Let’s start with Social: Reputation Management & Customer Service You must take control of social media messages. Do not allow frustrated consumers to continue any complaints and frustrations in an online banter. Quickly address their needs and

Seventy-three percent of 10,000 car buyers surveyed worldwide in 2014 by the consulting firm Capgemini, “say they are ‘more likely’ to buy a specific model or brand if they find positive comments on social media.” Yet, according to a recent a

Survey: 76% Of Shoppers Would Consider Bypassing Dealerships & Buy Cars Online, from The Car Connection. If you’re like many folks, you have an aversion to conventional car dealerships. (Honestly, no one likes haggling.) Also, if youR

Automile Scores $5M To Connect Your Car To The Cloud, from TCTV. Automile, which offers a device and platform that connects your car to the cloud so you can track various kinds of data, has closed a $5 million Series A round. The investment was led b

Ford to offer 2016 F-150 half-ton pickup with ability to run on CNG, propane, from Vehicle Service Pros. Ford will offer the 2016 F-150 with an available gaseous-fuel prep package that enables 5.0L V8-powered models to run on clean, low-cost compress