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May 21, 2015

Autobytel: Google Rollout Of New Mobile Auto Ad Formats May Impact Leads

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Digital Dealer
May 21, 2015

Autobytel: Google Rollout Of New Mobile Auto Ad Formats May Impact Leads

Autobytel: Google’s new mobile auto ads may impact lead volumes and cost per lead. The impact may be more apparent after Google completes its beta testing.

Typically, the announcement of Google effectively competing with a online advertiser for traffic would be considered a material business risk.

Given that Autobytel is a small cap company and not as broadly followed as large cap companies, perhaps investors are not aware of this announcement. I first saw the related WSJ article and then had to do a fair amount of searching to find the link to the related May 5th Google Adwords video minutes 8:15 to 12:45.

Or, perhaps investors were confused by the CEO’s response to Google algorithm questions discussed on the Company’s last earnings call Q&A. The new mobile auto ads are not the referenced 4/21 “mobile-friendly update”.

Click below to read the full article:

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CarGurus Deal Acquiring CarOffer is Completed; Zach Hallowell Named CEO

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Step One Automotive Group Announces 25 Days of Giving Across Alabama, Florida, and Georgia

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Haig Report Finds Mixed Results In Dealership Deals–More Deals, Lower Prices

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New Research Reveals Age and Gender Differences in Vehicle Add-On Purchases

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Nearly 4,000 Car Dealers Ask President Biden to Slow Down EV Push

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Ciocca Agrees to Purchase 10 More Pennsylvania Dealerships

The Ciocca Dealership group is growing its holdings in Pennsylvania. The agreement has Ciocca purchasing Apple Automotive, the automotive division of York County, Pa- based Stewart Companies. Terms of the deal was not disclosed, with the final transa

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