Cars were originally designed as means of getting from point A to point B, and although their primary use remains the same, the way they get it done changed quite a lot. Technology plays an important role in the evolution of cars, and we’re not tal

Let’s face it, Google has spoiled us rotten. Seventy-four percent of us gets frustrated when a site doesn’t address our needs. The second an inquisitive thought pops up, we are heads down, typing into a search bar as fast as we can. The good news

This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things ha

Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs are NOT excluded. WE KNOW – we (dealers) get sold duplicate leads from time to time. WE KNOW – we get sold recycled leads from time

Today’s shoppers are online before they are in your store, especially when it comes to shopping for a vehicle. One of the first things they do before contacting a dealership is checkout their online reputation. What other people are saying or a

It is safe to assume that by now we have all heard that Google rolled out a “mobile-friendly update”(1) on April, 21 2014. It is important to understand these changes as they are the beginning of the way our websites will be accessed by our custo

Two years ago, Automatic released a $100 Bluetooth-enabled car adapter along with an accompanying smartphone app to give you all kinds of insight about your vehicle. You could use it to track your trips, figure out your fuel consumption, locate your

HelloSign, the easiest way to electronically sign legally binding documents, announces today an exclusive launch partnership with HubSpot, the world’s leading inbound marketing and sales platform. The partnership adds HelloSign eSignatures into

Autobytel: Google’s new mobile auto ads may impact lead volumes and cost per lead. The impact may be more apparent after Google completes its beta testing. Typically, the announcement of Google effectively competing with a online advertiser fo