It is safe to assume that by now we have all heard that Google rolled out a “mobile-friendly update”(1) on April, 21 2014. It is important to understand these changes as they are the beginning of the way our websites will be accessed by our customers. We are moving from desktops to mobile devices and the way Google works for mobile changed.

The update will begin to change how Google ranks and indexes website content for mobile searches. This is an update to force website owners to improve their websites so they are mobile compatible. You can no longer ignore mobile traffic. Period.

Google’s goal is to offer mobile friendly links on search results therefore improving customer experience on their search engine.

Moz (2) analyzed the changes in traffic globally (not just automotive industry) and they haven’t been very relevant. So far this update hasn’t been a big deal as you can see in their “7-day analysis”(3). But don’t think this is over, here is why:

• The algorithm change only affects mobile (smart phone only, no tablets!) searches, not desktop.
• Most companies that were already ranking well for high value keywords were already mobile friendly.
• The changes will take time to spread, re-index, and notice changes—if any.

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