If I told you 50 years ago that in 2016 newspaper ads would be virtually useless, billboards only served to distract motorists at 60 mph, and almost everyone tunes out or skips radio and TV spots

The short answer: The Accelerated Mobile Pages Project is the the latest push from Google in its keen understanding of our need for speed.

How well does your dealership adapt to new techniques for improving sales? Do you adopt new strategies, or do you prefer to 'do it the same way'? Is your dealership up-to-date on the latest buying trends

Have you done a Google search lately and felt like something was off?  Unless you fell victim to the latest Google April Fools’ Day prank, chances are that what you noticed was a pretty major change

While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through local credit union (CU) relationships. A powerful third-party endorsement—a recommendation from some

The WardsAuto e-Dealer 100 represents a variety of dealers, from single points to multi-state groups. For instance, 42 of Berkshire Hathaway Automotive’s 81 stores (the former Van Tuyl Group) are on this year’s list, ranging from No.10 to No.98.

The biggest challenge many dealerships – or businesses for that matter – encounter when developing strategies to capture the attention of their audiences is how to do it.

I was recently asked if a dealership should upgrade their computers to Windows 10, and how will it work with their DMS systems and factory? When it comes to change, it is human nature to avoid change.

There's a lot of discussion happening right now in nearly every dealership about employees and social media, and whether to encourage employee participation in social media and content marketing