Google recently made significant changes to its PPC (pay per click) ad serving platform with respect to how the results are displayed on SERPS (search engine results pages). Basically, rather than have

The laws governing car dealers and the auto industry can be, to put it mildly, complex. Marc Bonanni, the new associate general counsel at Beepi, would know. He has been an attorney in the auto industry

Car making isn’t only about the product any longer. It’s becoming a digital service game. Most OEMs recognize digitization’s power to transform their brands. But although many are partially digitizing key

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital

It’s 2016 and never has the used car industry faced so much disruption! Over $450 million in venture capital has been invested into new automotive start-ups like Beepi and Carvana.  Moreover, GM

Consumers are going on the Internet and browsing reviews of your dealership in ever increasing numbers in order to make a decision on whether or not they want to do business with you. Those review

In the last few years, technologies like social media, texting and mobile apps have transformed the way dealerships interact with their customers. But we're not done yet. Not even close.

Given the meteoric rise of social media, viral marketing, and social commerce over the last few years, it’s safe to say that digital marketing has officially reached maturity. And this trend is only

Brands are eagerly trying to build trust and loyalty with consumers in the U.S. through social media, but it appears many may be missing the mark