Social Selling is the act of developing referrals, leads and sales using social media. Frankly, it's difficult for most sales directors and managers to introduce Social Selling into their operation,

Is your dealership cultivating the right data from your women customers?  If not, what if doing so could add incremental sales of up to $6 million per year?

As dealers, it has always been the dream to be able to predict when a potential lead may become a buying customer. Lead nurturing processes rely on the hope that enough nurturing will convince

1. Believe you need more traffic on your website 2. Believe stimulus is synonymous with attention 3. Believe your internet department needs more leads

When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an

Connectivity and digitalization are the number one key trend disrupting the automotive business in 2016. According to KPMG’s Global Executive Survey 2016,

Reaching the right car buyers at the right time is more difficult than ever given the high volume of ads inundating consumers on a daily basis.

Watch just about any sitcom and you’ll notice something: when everything goes wrong for the main character, it’s almost always because there’s been a miscommunication. Sometimes aliens or zombies