Part II: Increase Employee Engagement
When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines. Most businesses already know increasing employee engagement is important, because engaged employees are more dedicated, motivated, and committed to helping them succeed in their overall endeavors. You’ve heard quite a bit about how social selling can boost your profits, but it also plays an integral role in employee engagement, ensuring your dealership is one that thrives and delivers top-quality experiences to every consumer.
In Part II of this 3-part series, you’ll learn how you can utilize social selling and boost employee engagement, essentially leveraging the benefits of both to increase brand recognition and profits for your dealership.
What Is Employee Engagement?
Employee engagement is a way of measuring the level of commitment an employee has to his or her company. An engaged employee is one who will go above and beyond to get the job done, strive to perform at the highest possible levels, and put forth the effort necessary to make a positive difference in his or her workplace. These are the employees you want, because they will consistently go past what is expected and do things that will surprise you!
Engaged employees have the power to determine the success of your dealership by sustaining a culture of trust, cooperation, and collaboration.
Social Selling Leads to Employee Engagement
By empowering employees to act as the voice of your brand, you’ll be building trust in their abilities to interact with online consumers and speak up on behalf of your dealership. You can build a culture that celebrates employee engagement by ensuring you communicate every employee is invited—and encouraged—to participate as you work together to reach more online consumers. Remember, employees who are engaged with their work and feel valued will end up being some of the strongest advocates for your dealership—and that’s great news, because employees actually have 10 times more reach on social media than businesses alone.
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Automotive Digital Marketing
