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Part I: The Naked Truth Exposed
The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and
Aug 25, 2016
Three Questions to Ask to Better Understand the ROI on Your Digital Ad Spend
The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and
Aug 25, 2016
This Week in Social Media News: Week of August 22, 2016
Pinterest recently rolled out Promoted Video, yet another way for businesses to share ideas and let consumers give new concepts a try.
Aug 23, 2016
The ONE Note That Harmonizes All Your Facebook Marketing and Advertising
It’s exhausting to try and figure out every Facebook marketing hack, trick or tactic that hits your inbox. There certainly is no shortage of Facebook marketing and advertising “tips” on the web.
Aug 22, 2016
The Generations That Are Changing It All Part II: Generation Z, the Mobile-First Generation
In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on the marketplace—and not without reason.
Aug 17, 2016
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Dealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneFixed Operations NewsMarketing StrategiesSales StrategiesTrending Industry News
Digital Dealer 21 Takeaways: Delivering a Digital – and Human – Car Buying Experience
Few things go together as nicely as digital retailing and the Digital Dealer Conference. This is where automotive professionals go to learn about the practical application of technology, after all,
Aug 16, 2016
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Dealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneFixed Operations NewsMarketing StrategiesSales StrategiesTrending Industry News
3 Lessons Learned at Digital Dealer 21: Keep it Simple, Sweat the Details, and Be Open to Change
If there was a theme to Digital Dealer 21, it was of exploration – of defining and discovering how technology makes business better for dealerships, and which techniques managers should use
Aug 16, 2016
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Dealer/GM NewsDigital DealerDigital Dealer ConferenceEveryoneFixed Operations NewsMarketing StrategiesSales StrategiesTrending Industry News
Ep 37: Digital Dealer 21- Less Typical Takeaways
Today’s show is a little different than what you might be used to. There’s no featured guest, instead we’re going to share with you the top takeaways from Digital Dealer #21.
Aug 16, 2016
This Week in Social Media News: Week of August 15, 2016
Facetime has a brand-new rival named Google Duo. A video chat app that works exclusively on phones is releasing today, and word on the street is that it will be fast,
Aug 16, 2016