Silicon Valley is emerging as the biggest competitor—and greatest threat—to traditional auto dealers, offering evidence that it’s time for everyone to wake up, take notice, and take action.

As a dealer, what’s the initial goal when interacting with a new prospect entering the lot? Building rapport, gaining trust and qualifying intent are most likely top of mind.

Social media marketing isn't new anymore but many dealers are still struggling to make it work. Delivering a relevant, consistent message to fans accelerates a better online reputation

Snapchat just made things a lot easier for those looking to create customized on-demand geofilters. With its launch of templates that users can now customize directly through its website

In 1970 you could walk into your local Dodge dealer and buy a new Challenger with a 425-horsepower Hemi. Today you can still buy a Dodge Challenger, but now it is powered

With the goal of someday applying it to live video, Facebook is open sourcing its image recognition software. Currently, Facebook algorithms work in conjunction

Whether you like it or not, email marketing will always come in handy as long as you’re checking your email. This week on Think Tank Tuesday, Paul will give you 3 tips

Long gone are the days of guessing what your audience is interested in. The past few years have resulted in new technologies that let marketers expand their reach and learn more

Think of your automotive company right now. What sets it apart from the competition? Do you offer superior service? Have better deals? What is it that makes you different?