Two of the most important elements of every single advertisement you run in any medium are 1) an easy to remember phone number, and 2) an easy to remember URL that leads to your website. Thirty-five years ago our agency was one of the pioneers in dev

If you’ve ever watched a movie on artificial intelligence, you’re left with the impression that robots will soon be taking over our world and running our lives (see “iRobot” [2004] and “Ex Machina” [2014]). While entertaining to watch, th

Capitol City Honda is a locally-owned family business in Olympia, Washington, the state capital of Washington and sixty miles south of Seattle. Ed McCarroll, a native of Canada, proudly became a U.S. citizen in 1953 and was a partner in several car d

Those who truly understand the intimate nature of any business configuration know that it’s all about numbers, period. And the “numbers measurements” are copious, which in the case of the financial statement puts the accounting office personnel

Americans are buying more trucks, SUVs, and crossovers than cars. This is not breaking news, but rather a phenomenon that has been trending for several years. Reasons vary depending on who you ask, but on a personal level, I’ve only owned two cars

Dealers are required to seek the approval of their manufacturer in order to relocate their franchise to a more desirable location. In most states, the manufacturer has full discretion as to whether to approve or deny that request. In some states, the

Profits are being challenged right now. Margin compression is very real for most dealerships. Expenses are growing faster than sales. And with all of this going on dealers have to face another set of challenges. Price creep, arrogance, complacency…

There are four levels of accountability in any organization and within the departments of that organization. And while each department, and the organization itself, is normally a blend of all four levels depending on the time of the month, the leader

As the renowned science fiction author Isaac Asimov famously put it, “Today’s science fiction is tomorrow’s science fact.” That statement is certainly playing out in the field of artificial intelligence. After being featured for years in scie