Almost half of all new-vehicle buyers in 2016—45%—were women. So it seems critical that dealers’ websites cater to this substantial segment of the market. But do they?

In a recent study titled “Winning the Moments Before Your Dealership,” Google outlined five critical moments buyers encounter on their online journey to your dealership. For any marketing strategy

Do you love your community? Have you ever wondered how you can promote your dealership and at the same time give back to your community? Well, it is not too late to start thinking

While I was at NADA this year, I ran into a dealer who told me that he had recently discovered something very upsetting. An ex-salesperson who went to work for the competition had been

I have been in the Lot Services space since 2004, shooting photos and managing inventory for auto dealers. For the last several years we have been working on a video solution for that space

Mostly everyone who is reading this right now has probably heard of the saying, "If you build it they will come." This saying may be true with a fictional baseball field, but is not true with content creation

“A confused mind says no,” especially when it comes to customers who do not understand the work on a vehicle that your service advisor is recommending.  If customers don’t understand

As we move into the second quarter of the year, now is a good time for dealers to assess their marketing strategies to see if they’re maximizing their marketing efforts.

How critical are online reviews to your business? Maybe more critical than you think. About 91 percent of auto shoppers read online reviews before deciding which dealerships to shop.