It’s complicated to be an Internet-savvy dealer. Pricing, dealer web site SEO, social media, Internet structure and staffing, lead management, there are many critical success factors, and just as many potential points of failure. If you’re a deal

As a first time exhibitor at National Auto Dealer Association this year, our team staffed the booth and had a great opportunity to talk with current and former clients and prospects.  We also spent a fair amount of time on the show floor, meeting s

An economic warning to the US dealer It is now spring of 2011 and we are experiencing a thaw from one of the harshest winters on record. The temperatures are rising and the days are getting longer. We are also beginning to see green sprouts after a l

The state motor vehicle franchise laws may have something to say about that It was reported last week that Mercedes Benz USA is taking over the distribution of smart vehicles from Penske Automotive. The problem, of course, is that Mercedes Benz USA h

Last month’s article, “The Accolade Sandwich Sales Meeting” leads me to share specifics about what, from my experience, must to be communicated and maintained internally by you and your department heads, or “position coaches.” You must perf

Unless you’re viewing an archived version of this magazine or you just picked this up in the service waiting area at the dealership, you are likely reading this article within a week or two either way of the 10th Digital Dealer Conference and Expos

Every day my team and I field questions about Search Engine Optimization (SEO) and what it takes to put your best foot forward on Google and other search engines. We’re constantly looking for ways to improve our dealers’ site visibility in these

For me, the best part of NADA is being an “industry expert” at the very popular Dealer magazine booth. Not only do I get to see some of my favorite long-time dealer clients like Ron and Gary, but I also get updated on some of the latest technolog

Over the past two years, INCISENT Labs has been researching and analyzing cutting-edge practices and behaviors from other industries, including Silicon Valley to better understand the most successful strategies to engage today’s Internet consum