• DD-Square-Logo_resized
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda Summary
      • Hotel & Travel
      • FAQ
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Console
    • Education
      • Overview
      • Show Schedule
  • ABOUT
    • Conference Overview
    • Testimonials
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Contact Us
    • Get Updates
  • RESOURCES
    • Webinars
    • Downloads
  • NEWS
    • Auto Retail News
    • Digital Editions
    • Press Releases
    • Submit Editorial
    • Subscribe
  • .
  • ATTEND LAS VEGAS
    • Attendee
      • Registration & Pricing
      • Agenda Summary
      • Show Schedule
      • Hosted Dealer Program
      • Hotel & Travel
      • FAQ
    • Exhibitor
      • Exhibit/Sponsor
      • Advertising Opportunities
      • Exhibitor Console
      • Exhibitor Services Manual
    • Education
      • Conference Overview
      • Conference Speakers
      • Session Schedule
  • RESOURCES
    • Webinars
    • Downloads
  • ABOUT
    • Conference Overview
    • Testimonials
    • Become a Speaker
    • Press Inquiries
    • Partnership Programs
    • Health & Safety
    • Get Updates
  • NEWS
    • AUTO RETAIL NEWS
    • PRESS RELEASES
    • DIGITAL EDITIIONS
    • SUBMIT EDITORIAL
    • SUBSCRIBE

Las Vegas: Oct 17-19, 2023

REGISTER NOW EXHIBIT / INQUIRE
Q

NEWS:

Dealer/GM News | Digital Dealer | Technology
April 1, 2011

Getting Approval with Technology

Posts:
Dealer/GM News | Digital Dealer | Technology
April 1, 2011

Getting Approval with Technology

For me, the best part of NADA is being an “industry expert” at the very popular Dealer magazine booth. Not only do I get to see some of my favorite long-time dealer clients like Ron and Gary, but I also get updated on some of the latest technology.

This year at the booth, I met with Brad Simmons of ClearMechanic who showed me their newest version, ClearMechanic Premium. The software is now a mobile application rather than a web-based solution accessed through a desktop. They now provide a new Smartphone to the dealer with their mobile application pre-installed.

If you remember my previous review of ClearMechanic in Digital Dealer magazine, this is a way for your customer to quickly see what repairs are required for their vehicle and approve them. Because they now deliver the software through a mobile device instead of a desktop, the user at the dealership can now be a technician instead of a service advisor. The new mobile device is simply placed near the technician’s workstation. When there is an opportunity to take a photo of a defective vehicle part, such as a worn tire or leaking radiator, the technician can quickly grab the mobile device and use it. Their mobile application integrates in real time with major DMS providers. The technician simply takes the photo and types in the RO number and that information uploads wirelessly to ClearMechanic and they do the rest as far as contacting the customer and getting the approval for the repairs. www.clearmechanic.com.

Gary Nixon from CIMA had Dealer magazine booth duty with me and got me caught up on their upselling service via service menus and declined services. Unlike ClearMechanic that gets you that approval while the customer’s vehicle is in the shop, CIMA uses a method to pro-actively upsell prior to your customer visiting the dealership. First, CIMA emails the customer that their vehicle is due for service. Once received, the customer can click on the link that will take the customer directly to their respective vehicles factory and dealer defined vehicle maintenance required. In order to educate the customer about the importance of having these services performed, selective recommendations also include a 20-second video, which educates the customer. Once agreed upon by the customer, they simply hit “schedule service” and all of the items selected in the menu will be included in their appointment.

With CIMA Car Care Menu’s, a dealership will have four opportunities to upsell a customer as compared to just one (when the customer arrives in the drive) that dealerships perform today.  After the email link, the second opportunity comes when the customer is with the advisor, who can upsell right from their screen and show the customers selective videos. Third, the service advisor can quote the price and can then PDF the quote directly to the customer.  Gary created one for me on the spot and sent it to my email account. It was very easy.

The fourth opportunity comes from the ease of using the CIMA Car Care Menu System compared to trying to chat with a busy service advisor. Some dealerships will place a terminal in their customer lounge and allow the customer to view the menu system or view future mileage interval recommendations for their vehicle.  CIMA Systems also pulls any service work that was declined by a customer and can follow-up in any number of days after the declined service. When they email the customer, their emails can include a coupon for the specific service which was declined ( e.g. tires, brakes, etc.) CIMA has a seamless integration with multi-point inspection which can include more specific information regarding the declined service. When the declined service announcement is opened by the customer, one simple click of the “schedule service” button and the system automatically logs the customer into the appointment system with their name and vehicle information and then welcomes them back by name.

Both ClearMechanic and CIMA are making it easy for the customer to give you approval for service work – and at every stage of the process!  For more information, visit www.cimasystems.net and www.clearmechanic.com.

Dealer/GM News•Digital Dealer•Technology

SHARE

Share on Email
Share on Linkedin
Share on Facebook
Share on Pinterest
Share on Twitter
← Previous Article Next Article →
Posts Industry Press Releases

TruVideo Integrates with Sunbit to Bring Auto Service Customers Access to Pay Over Time Option

Posts Dealer Ops & LeadershipTrending Industry News

How Auto Dealerships Can Prevent Data Breaches

Posts Industry Press Releases

TruVideo Integrates with Sunbit to Bring Auto Service Customers Access to Pay Over Time Option

Posts Industry Press Releases

Focus Advisors Represents Vinart Dealerships in their Body Shop Sale and Services Agreement

Posts Sales & Variable OpsTrending Industry News

The Power of Transparency in Used Vehicle Sales

Posts Marketing & AdvertisingTrending Industry News

How Digital Marketing Propels the New Way to Sell Cars

Posts Dealer Ops & LeadershipTrending Industry News

Standing Too Close to the Elephant

Posts Sales & Variable OpsTrending Industry News

Enhancing and Transforming the Automotive Sales/Service/Parts Lifecycle with ChatGPT

NEWSLETTER

SUBSCRIBE

DEALER MAGAZINE

Dealer Magazine March/April 2023 Issue Featuring an Interview with NADA 2023 Chairman
MAGAZINE
Digital Dealer Logo White
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
© 2023 Emerald X, LLC. All Rights Reserved.
ABOUT    CAREERS    AUTHORIZED SERVICE PROVIDERS    TERMS OF USE    PRIVACY POLICY