DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of Valerie Fuller as COO. Fuller previously served as executive vice president of operations for FordDirect and

What truly distinguishes JM Lexus?   The nine-hole putting green for customers on the rooftop of the service center? The fact that JM Lexus is the largest volume Lexus dealer in the world, and has been since 1992?   That its parent company, JM Fami

WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J.D. Power and Ass

CHERRY HILL, N.J. — Subaru of America, Inc. this week announced the appointment of Dean Evans to chief marketing officer.  Reporting to SOA chief operating officer and EVP Tom Doll, Evans will be responsible for the company’s marketing,

CINCINNATI — If there’s one thing automakers can count on, it’s that a subcompact car built on U.S. soil is a surefire money pit. Until now. General Motors is setting the industry on its ear with its soon-to-debut Chevrolet Sonic, w

Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto shoppers by make, market, and mobile platform. Collected from actual shopper visits to thousands of automotive dealership, portal, and

In the “Content is King and the Search Engine Knows It” article in the July 2011 issue of Digital Dealer magazine, Joe High discussed the importance of having solid content on your web site, and the variety of ways that it helps your dealership,

Having polled dealer friends for thoughts on ‘what’s working,” I thought I’d share a few of the best ideas: “We want to buy your car!” Dealers have had great response from incorporating a “we will buy your car for cash” message in the

What truly distinguishes JM Lexus?   The nine-hole putting green for customers on the rooftop of the service center? The fact that JM Lexus is the largest volume Lexus dealer in the world, and has been since 1992?   That its parent company, JM Fami