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Nissan North America Appoints New Marketing Director
Nissan North America announced that Vinay Shahani has been named director, marketing communications and media, Nissan North America, effective April 1. He will report to Jon Brancheau, vice president, Nissan marketing. In his new role, Shahani will l
Feb 22, 2012
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Digital Dealer
The Founder of FirstLook and MAX Systems Shares How To Drive Traffic When Traffic is Online
Pat Ryan Jr., the founder of FirstLook and MAX Systems, is sharing his insights with automotive dealers and managers on the behavior of online consumers and transformative strategies for online success. It’s hard to keep up with today’s fast-evol
Feb 22, 2012
Mazda Launches ‘Seuss-ified’ Advertising Campaign
IRVINE, Calif. — Mazda North American Operations (MNAO) announced its strategic partnership in support of the launch of Universal Pictures and Illumination Entertainment’s Dr. Seuss’ The Lorax, in theatres March 2. From the creat
Feb 22, 2012
Manheim’s Lilicia Bailey Names to Savoy Magazine’s 2012 Top 100 Most Influential Blacks in Corporate America
ATLANTA – Manheim Senior Vice President and Chief People Officer Lilicia Bailey has been selected as one of Savoy Magazine’s “2012 Top 100 Most Influential Blacks in Corporate America.” Bailey and the other honorees, which include prominent
Feb 21, 2012
Auto Industry Outperforms Other Industries in Providing Customer Service
St. Louis – Contrary to the negative perceptions often associated with automotive dealerships, a recent Maritz Research CEBenchmarks™ study revealed the auto industry outperforms several other industries, including retail and wireless service
Feb 20, 2012
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Digital Dealer
e-Commerce Director Shares Tips on Avoiding Common Internet Marketing Mistakes
Kevin Frye, the e-commerce director of the Jeff Wyler Automotive Family, is sharing his expertise with automotive dealers and managers on how to avoid the common mistakes that could spell disaster for 2012 e-commerce efforts. What can you learn from
Feb 16, 2012
Hyundai Hope on Wheels Launches “Like 4 Hope” Facebook
LOS ANGELES — Hyundai Hope on Wheels, now in its 14th year in the fight against pediatric cancer, today announced the launch of its “Like 4 Hope” Facebook campaign. Furthering its commitment to finding a cure, and in addition to it
Feb 16, 2012
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Digital Dealer
Director of Internet Sales and e-Business Development Reveals the Need for e-Business Development Managers
Shaun Kniffin, director of Internet sales and e-business development for Germain Motor Co., is sharing his expertise with automotive dealers and managers on the need for e-business development managers. Since 2005, the Germain Motor Co. team has incr
Feb 16, 2012
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Sonic Automotive Renews Exclusivity Agreement with Manheim
ATLANTA – In response to strong sales performance and improved efficiencies, Sonic Automotive, one of the nation’s top three auto retailers, extended its two-year exclusive agreement with Manheim (www.manheim.com). Going forward, as a result
Feb 15, 2012