DETROIT – Chevrolet this week announced that it is entering into a four-year agreement with Liverpool Football Club to become its Official Automotive Partner. U.S.-based brand has four-year sponsorship with Barclays Premier League club Chevy Become

San Mateo, CA and Oslo, Norway — Opera Software launched its first State of Mobile Advertising report, which highlights key data and trends in mobile advertising worldwide. The report will share finds from the perspective of the world’s leading m

AutoNation Reports All-Time Record Quarterly EPS from Continuing Operations FORT LAUDERDALE, Fla. — AutoNation, Inc. (NYSE: AN), America’s largest automotive retailer, today reported 2012 second quarter adjusted net income from continuin

Who are today’s online car shoppers? How can you identify them? And, how do you successfully market to them?   Mike Darrow, chief sales officer for Edmunds.com, offers his perspective on today’s online car shoppers and how they are different, c

According to a data from Dataium, the conversion rate of the average unique visitors to shoppers was up 57% during the month of July 2012. This information is based on statistics for national automotive Internet behavior for July 2012. Below are a fe

We can send 20,000 e-mails in less time than it takes to write and mail one letter, so why do we have less time than ever before? Both technology and regulations are the culprits. But, there is one department in the dealership that seems to use time

McDonald’s is a global brand, serving people worldwide to the tune of billions and billions of dollars in revenue. One of their secrets? “Do you want fries with that?” That simple saying generates more profit than any other. It is nothing other

DETROIT – Cadillac will introduce the all-new 2013 ATS via a series of dynamic films in which the new luxury sport sedan confronts some of the world’s extreme roads and treacherous driving conditions. “Cadillac ATS vs. the World,” debuts onli

NewMediaMetrics’s 360 Cross-Platform Emotional Attachment™ Study Released; Understanding and Leveraging Attachments Boosts Brands’ Media Investment ROI NEW YORK, NY — Brand strategy firm NewMediaMetrics today released the findings