I pay a lot of attention to car commercials, and I frequently lament that they miss an opportunity to appeal more effectively to women.  One of the key elements of any television commercial is the inclusion of visuals of happy customers looking at,

Orwigrburg, PA — A new marketing tool from Preferred Warranties Inc. allows dealers to use iPads to customize and compare protection plans, financing options and insurance products for customers anywhere on the lot, at any time during the sales

IRVINE, Calif. —  Autobytel Inc. (Nasdaq: ABTL), a leading provider of online consumer purchase requests and marketing resources to the automotive industry, today announced that Michael A. Carpenter has joined the company’s board of dire

SAN DIEGO — instaVIN™ announced the extended availability to California auto dealers, access to NMVTIS vehicle history reports from instaVIN for just $.49 each. This is the industry’s best price for a full Vehicle history report including N

Smartphone Shoppers Now Represent 4 out of 5 Smartphone Users, with Amazon Holding Strong Leads Across Both iPhone and Android Platforms RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on

There may be many that are wondering what I mean when I say the reverse TO. We have all heard of the TO effect when we actually “turn over” the call or up to a manager on duty (and in sight) Now, let’s stop and take a little bit of time to lear

Dallas, TX – Automotive marketing company, MyStar Personal Assistant, announced that it is expanding its award-winning service north of the border. For almost a decade, MyStar has been providing U.S. auto dealerships and manufacturers with high-imp

Implementing marketing dashboards and marketing operation functions give best-in-class marketers an advantage over middle-of-the-pack marketers. LEXINGTON, Massachusetts — VisionEdge Marketing (VEM) and ITSMA, organizations committed to helping mar

whyvw.com allows consumers to share their Volkswagen stories on new user-friendly platform; rewards storyteller participation with special perks   Herndon, VA –  Volkswagen of America today launched a new Why VW brand campaign and social med