Search Engine Watch suggests giving your online marketing efforts a fresh look for spring. Re-evaluate your audience, take note of the market shift and do not forget that the search landscape is constantly changing. Make sure your key terms are up-to

Take a look at the “eBay Thanks You” campaign. Visual storytelling can shape your brand. In both retail and reality, consumers connect with eBay through this beautifully filmed, well-written personal memorandum to a man’s first Harl

EyesOnSales explains how to differentiate your email from the next salesman’s. View some best-practices you should re-develop when communicating with the modern consumer. These tips will likely get more response from cold leads. Two examples ar

Search Engine Watch provides extra details on the recent release of Google+ Local. As mentioned earlier this week, Google+ Local will provide dealers with the ability to fully structure their profile and users to identify their local citation. Locati

According to Tech Crunch, LinkedIn’s features have become more connected. Social success is more attainable with these Facebook like features that incorporate tags, mentions and regular updates and blog posts. The update is still a work-in-prog

Smart Insights identifies a key factor in measuring social media success: Return on Effort (ROE). ROE is the amount of effort returned for effort put out – this growth, as intangible as it may seem, is essential to developing and rating your so

WALTHAM, Mass. – DealerRater, the world’s premier car dealer review web site, today announced a partnership with vAuto to integrate DealerRater car dealer reviews into vAuto Genius Labs’ AutoVisor product, a dynamic vehicle validation tool. Thr

Google provides a study on the automotive aftermarket. The following slideshow explains how internet search is affecting the Automotive Parts, Tires and Service industry and purchasing process. Increases in traffic include: 40% of referrals for Parts

Mediapost provides a concrete marketing plan for driving the right traffic to sales websites. Develop a dealership presence through display ads so that you may impact all range of customers, both inbound, outbound, top and bottom funnel. Social media