With Apple’s ‘CarPlay’, the race for flashier in-car touchscreen controls revs up, according to Entrepreneur. As if drivers weren’t distracted enough already. Bigger, better, flashier and eye candy-filled touchscreen tablet contro

Many years ago, I heard an influential digital marketing speaker tell his audience that the most important next hire in automotive dealerships should be a Content Manager. He was right then, and is still correct today. There is no substitute for grea

In 2013, we saw the greatest increase in retail auto sales in the last six years. Industry researchers expect this year to follow in the same trend predicting even better sales ahead. With that in mind, now would be a good time to discard some of the

5 ways to make shareable images that drive traffic, according to Social Media Examiner. Are you sharing compelling images across social networks? Do you want more engagement and traffic from your efforts? If you’re not regularly sharing images that

Strategies for using big data to enhance the customer experience, according to Marketing Profs. According to IBM, we create about 2.5 quintillion bites of data every day, and IDC estimates that the volumes of data will more than double every two year

29 internet tools to improve your marketing starting today, according to TNW. Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart d

How to inspire customer loyalty by thinking small, according to Amp & Pivot. Somewhere in the Pennsylvania countryside lives a man named Floyd Pullin. And Floyd recently bought himself brand new Ford pickup truck. Is this breaking news? Nope. Not

Avoid an online crisis: Four key tips to prevent social media mistakes, according to Marketing Profs. If the phrase “social media mishap” were a listing in the dictionary, chances are you’d find these real-life companies included as

From The Guardian: How digital is transforming automotive marketing. “Consumers are changing the way they choose their cars,” says Chrissy Totty, head of innovation at BMW’s media planning agency Vizeum. “We researched the con