The power of online reviews, according to Business 2 Community. Whatever you might think of them, the power of online reviews cannot be ignored. Whether you’re a small e-tailer, an online giant, or a global blue-chip – online reviews have an impa

SEO for startups and new businesses, according to Search Engine Watch. You’re starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements cove

5 things to know about automotive marketing trends from Google exec, according to M Live. What is the “new normal” for marketing in the automotive industry? According to Meredith Guerriero, Google global head of automotive, it’s digital. And ma

How Steve Jobs blew up the rules of branding, from Entrepreneur. Before Steve Jobs got his hands on Apple for the second time in 1997, things were far simpler. Serious business customers were different from their playful consumer counterparts. Men bo

Don’t be creepy, and other ways to make data-driven marketing effective, from Recode. Back in 2004, “The Polar Express” sounded like a sure-fire holiday hit: A big-screen version of a beloved children’s book, brought to life through cutti

From Marketing Profs: Little Data vs. Big Data. You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body.

From Business to Community: What’s better, email or social media? Much like the egg-chicken debate, marketers can argue until they’re blue in the face about whether email marketing or social media marketing is more effective for brands. Each

Seven traits of an effective marketing leader, according to Marketing Profs. Whether you work for a small business or a Fortune 500 enterprise, marketing is a critical part of the business. How you organize your marketing team and your work says a lo

From The Guardian: Battle for the car – will Google, Apple or Microsoft dominate? The battle for the car between Apple, Google and Microsoft has ignited this year with the launch of Apple’s CarPlay and Google’s Android-based Open Automotive