When you receive a list from a manufacturer informing you of customers who are driving an older vehicle or reaching the end of their lease and listing which customers are driving what models, what do you do with that goldmine of data? If you have an

During the past few years, “cloud computing” has become the favorite concept for web-based technology. A cloud DMS or CRM can be used in any area of the dealership where greater flexibility is required including the showroom, service drive, and p

Learning how to properly respond to customer objections is an important part of any well structured sales process. In order to understand why customers object, you need to be clear and honest about your methods of selling. Then, you will know how cus

Hint — Stop Looking to Your Website! Even with all the bright lights and pony rides focusing on digital marketing, more dealers and managers are realizing the value of building their customer base instead of just riding the up and down marketin

Succession planning is about making sure that you have a collaborative culture in two places — your family and your business. So what do hamburgers and marshmallows have to do with implementing a successful succession plan? It all depends on wh

As the millennial generation ages into higher-paying jobs, its buying power continues to increase. Understandably, the automotive industry has been paying close attention to this trend. But auto marketers beware: the millennials do not constitute “

A seven-item checklist for measurable marketing in the digital age, from Marketing Profs. Here’s a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line

Make hidden persuaders work for you, from Marketing Profs. Hidden persuaders influence what products are bought and how customers rate the shopping experience. They include aromas that increase spending, music that boosts profits, colors that enhance

10 Instagram rules everyone should follow, from Ragan.com. Instagram is a visual social platform (with more than 150 million active users), where users capture, customize, and share photos and videos with their followers. Though some people think Ins