A scientific guide to hashtags, according to Social Media Today. Have you ever found yourself explaining hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few ye

7 social media tricks you might not know, according to Ragan. As social media community manager, I’m on social media daily. Over the years, I’ve built up a wealth of little tricks. They’re not complicated, and they can help you enha

How to be the worst email marketer in 10 easy steps, according to Marketing Profs. Trying to be the best email marketer possible is just too mainstream, if you ask me. Really, why not aim to be the worst one instead? Besides, from the looks of things

Would you run the same television advertisement as your local competitors? Today, dealers have settled for the same kind of situation on the Internet, the #1 resource for anyone searching for their next new vehicle. Running cookie cutter ads online i

5 TED talks every marketer should watch, according to Ragan. Watching inspiring, entertaining, or educating content is just what you need. Finding these videos can be a challenge, especially when TED Talks has so many great videos to search through.

Five reasons marketers should be customer-centric, according to Marketing Profs. What is customer-centricity? And why does it matter? Customer-centricity is a marketing strategy with the primary goal of acquiring high-value customers and maximizing t

How to use the Google Analytics event tracking report, according to Search Engine Watch. The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website. There are a

Seven small online-conversion details that make a big difference, according to Marketing Profs.  Building and growing a brand online takes skill and an eye for detail. Often, people think the more grandiose the idea for improving their website, the

Due to the high use of electronic devices, both in and out of the office, a new study has found that 70% of US adults suffer from digital eyestrain. Digital eyestrain is due to the prolonged use of electronic devices; in an effort to prevent workplac