Adding mobile marketing to your fixed operations marketing plan, according to Stratosphere Studio. Since the invention of the smart phone, our lives have never been the same. Everywhere you look, people are constantly making use of mobile technology.

3 ways to help prioritize your SEO efforts, according to Search Engine Watch. Whether you work in-house representing various stakeholders or on the agency side working with a handful of clients, arguably the hardest part of your day is prioritization

Why marketing needs more introverts, according to Harvard Business Review. Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-

Guide to Google Analytics demographics reports, from Search Engine Watch. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of peop

What to know before you choose a social media monitoring tool, according to Ragan. There is no shortage of social media monitoring tools. It’s easy to become overwhelmed when trying to find the best one for your business. Since each business

For millennials, information comes from everywhere, according to Media Post. Millennial consumers are expanding their influence, but targeting them in the same-old ways, with the same-old tactics may not be the best way to reach them. “The way they

Your Facebook page’s organic reach is about to plummet, according to Social Media Today.  Your Facebook page’s organic reach is about to plummet — even more so than it has in the past six months, down to a lowly 1-2%, actually. That means

How different generations use smartphones, from Marketing Profs. Millennial smartphone owners spend 14.5 hours a week—more than two hours a day—on average using their phones, according to a recent report from Experian Marketing Services. In fact,

Mobile site configuration 101, from Search Engine Watch. EMarketer expects 48.9 percent of mobile phone users worldwide, or 2.23 billion people, “will go online via mobile at least monthly in 2014, and over half of the mobile audience will use