It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever changed the used vehicle business. Today, the most successful used vehicle dealers rely on technology/tools to determine the vehicles they should

You want to close the deal and customers know this. Contrary to fact, they think there are thousands of dollars between the MSRP and the dealer price so they are looking for all of the discounts and perk they can get. The reality is you are only maki

10 things nobody tells you about Google AdWords, according to Entrepreneur. While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are ra

Always-on marketing to the always connected, from Marketing Profs. Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer

Responding to device changes in Google and Bing, according to Search Engine Watch. Back in January, I wrote a post on why it’s time for B2B advertisers to go mobile. I hope you’ve added mobile to your PPC strategy this year. Recently, both Bing a

Five tips and examples for digital marketing success, according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards di

5 ways to dazzle and delight your customers this holiday season, according to Entrepreneur.  As summer winds down and fall quickly approaches, it’s your job as a business owner to figure out how you’re going to get the most out of the upcoming h

7 reasons your SEO campaign will fail and what you can do about it, according to Search Engine Watch. Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead

Five tips and examples for digital marketing success according to Marketing Profs. Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did