Posts
Let’s Rate the 60-Minute Car Deal
Let’s Rate the 60-Minute Car Deal, from Wards Auto. Most people want a quality dealer relationship more than an express purchase, says DealerRater CEO Gary Tucker. Are 1-hour car deals do-able? That’s a discussion topic in an age when vehicle sho
Dec 22, 2014
Toyota plans $126M expansion of MI R&D facility
Toyota plans $126M expansion of MI R&D facility, from Auto Blog. Toyota has just announced that it will be investing $126 million to expand its operations in and around Ann Arbor, MI. The move will add around 85 jobs. In addition to expanding it
Dec 22, 2014
Digital storefront is a gutsy move
Digital storefront is a gutsy move, from Automotive News. At Foresight Research, we believe AutoNation is making a gutsy move by building a digital storefront for new-auto purchasers (“The retail game is about to change,” Nov. 17). Our 20
Dec 22, 2014
Flick Fusion Introduces VidMagnet(TM), An Inventory Video Add-On Designed to Drive More Traffic to Auto Dealer Websites
Urbandale, IA–December 22nd, 2014–Flick Fusion (www.flickfusion.com) today introduced VidMagnetTM, a powerful addition to inventory videos that leverages Video SEO (VSEO) and drives more traffic from YouTube and other video websites to au
Dec 22, 2014
Tech Mahindra Aims to Achieve Leadership in Automotive Aftermarket Sector
Launches a platform solution which would transform existing cars to smart and connected devices Tech Mahindra Ltd. a specialist in digital transformation, consulting and business re-engineering today announced the launch of Automotive Suite Solutio
Dec 22, 2014
Shaping consumer decisions by connecting digital and direct marketing
Shaping consumer decisions by connecting digital and direct marketing, from The Guardian. To offer customers the best possible experience, brands must embrace new purchasing habits The way people buy things has changed. People are increasingly buying
Dec 18, 2014
Auto dealers try to curb customers’ frustration with new technology
Auto dealers try to curb customers’ frustration with new technology, from The Columbus Dispatch. Donna Higley often talks to her new high-tech Lexus. “I’ll be in a parking lot, and it will warn me of something ahead, and I’ll say, ‘Yes, yes
Dec 18, 2014
Applying Digital Marketing Strategies to Capture the Hispanic Auto Buyer
The Hispanic population continues to be a very attractive target segment for marketers and advertisers. There are many demographic and economic factors that justify why marketing efforts, resources, and dollars should be allocated to these consumers.
Dec 17, 2014
Shoppers Bite at Dealership Sweet Spots
Shoppers Bite at Dealership Sweet Spots, from Wards Auto. Knowing what to put where on a website no longer is guesswork, says consultant John Quade. It’s your website, but it’s for your customers, marketing consultant John Quade tells dealers. �
Dec 16, 2014