Traditional forms of advertising like print, direct mail and radio/TV broadcasting do not yield the same results for the investment as they once did, due largely to the explosion of digital media and online search and display advertising. Deciding to rethink your marketing mix and placing a greater focus on your web presence is a first step. Far more important is how you choose to implement an online marketing strategy. Since we know that more than 90% of car buyers start their search for locally-purchased products and services online, the decision about who handles your online campaigns is crucial. (Google 2011)
Veteran Internet marketer Tim McLain, marketing manager for Netsertive, provides 10 top considerations when choosing an online marketing partner to maximize your Internet advertising return on investment (ROI). In this session, Tim will teach you why signing with an Internet marketing partner who focuses on automotive as a core competency can mean the difference between top success metrics and dismal performance. He’ll teach you why learning to verify their support offerings — direct access to a digital marketing professional via phone — is critical. Every agency and service provider say they have the “best technology” to power performance; ask them to prove it! Tim McLain is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn 10 hands-on tips for picking a top-performing online marketing partner for your dealership.
2. Learn why transparent success reporting on a monthly basis is critical to measuring your return on investment (ROI)
3. Learn how to verify the credentials of the partner to ensure that they’re up-to-date on the latest online marketing techniques.
4. See how best to evaluate a potential partner’s technology to avoid techniques (ghost websites, landings) that will damage your online results—and dealer reputation.
5. Learn why having direct access to trained professionals can drive better results.
Tim McLain is the marketing manager for Netsertive (netsertive.com), a fast-growing online advertising company that drives sales opportunities to auto dealers across the U.S. and Canada through the power of Internet discovery. His 19 years of Internet marketing experience have helped a wide range of local businesses grow their bottom line in targeted, local markets. His specialties include online (search/display/mobile) advertising, social media (B2B and B2C, including content curation), reputation management, email marketing, and video production.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Tim McLain presents: Rev Up Your Internet Advertising ROI: How to pick a top-performing Internet SEM/display advertising partner.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
