We all know how many cars we sell every month but the biggest gains are realized when we start looking at how many deals we’re missing. Don’t kid yourself, most dealerships biggest expense today is missed opportunities to do business! Every deale

Whether you’re spiritual, religious, or none of the above, Facebook is finally giving us what we want. For years now we’ve been asking the bottom line question of being able to sell cars through Likes and other engagement metrics via Social Netwo

If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan?  Would you even know where to begin fortifying your plan to protect your com

Automotive dealers and managers have always connected with their customers and communities. In the age of digital marketing, something has got lost in translation. With over 955 million active users, Facebook represents the world’s largest local co

According to JD Power and Associates, search usage is up 5200% over the last five years. Consumers are searching for vehicles online rather than traveling from store to store. Online channels such as Google places, Facebook and Twitter are useful too

New DealerTrack Interactive Team Receives Three Distinguished Awards in Las Vegas LAS VEGAS — DealerTrack (Nasdaq: TRAK) this week announced that the newest member of the DealerTrack family – ClickMotive – was honored with three Digital De

Will your dealership still exist in 10 years? Why will some dealerships be out of business in the next 10 years? Because some dealerships are too stubborn to adjust to the market changes we have seen and continue to see taking place in our market. To

Auto dealers have always connected with their customers and communities. But, in the age of digital marketing, the rules of engagement have drastically changed. With over 955 million active users, Facebook represents the world’s largest digital com

Former megadealer VP Allen Levenson, head of sales and marketing for Prospect Vision, will share with you in a very simple, hands-on manner, the secrets top dealers are using. These help dealers to generate genuine leads that increase sales, market s