According to JD Power and Associates, search usage is up 5200% over the last five years. Consumers are searching for vehicles online rather than traveling from store to store. Online channels such as Google places, Facebook and Twitter are useful too

New DealerTrack Interactive Team Receives Three Distinguished Awards in Las Vegas LAS VEGAS — DealerTrack (Nasdaq: TRAK) this week announced that the newest member of the DealerTrack family – ClickMotive – was honored with three Digital De

Will your dealership still exist in 10 years? Why will some dealerships be out of business in the next 10 years? Because some dealerships are too stubborn to adjust to the market changes we have seen and continue to see taking place in our market. To

Auto dealers have always connected with their customers and communities. But, in the age of digital marketing, the rules of engagement have drastically changed. With over 955 million active users, Facebook represents the world’s largest digital com

Former megadealer VP Allen Levenson, head of sales and marketing for Prospect Vision, will share with you in a very simple, hands-on manner, the secrets top dealers are using. These help dealers to generate genuine leads that increase sales, market s

Facebook is the fastest growing marketplace in your community. Fifty million current and future car buyers share their ‘likes’ with each other every day. When the goal for your store is to be “liked” by hundreds or even thousands of enthusias

Sean Wolfington, Chairman and CEO of The Wolfington Companies, is sharing his expertise with automotive dealers and managers on the best practices of the most successful dealers.   He’ll describe how these dealers integrate multiple marketing med

Attendees to Learn to Wring More Value Out of Social Marketing Strategies to Increase Website Traffic and Sales, Digital Dealer Conference and Exhibition 2012,Booth #715 WALTHAM, Mass. — IMN, the digital marketing company that delivers branded

Roughly a decade ago, there were four mediums we relied on to market our dealerships and vehicles – TV, radio, print, and outdoor. While we still utilize these mediums today, we have witnessed dramatic changes in the auto shopping experience as cus