According to JD Power and Associates, search usage is up 5200% over the last five years. Consumers are searching for vehicles online rather than traveling from store to store. Online channels such as Google places, Facebook and Twitter are useful tools for dealers to leverage when connecting with the vehicle purchaser of today. During Soffa’s session, he will discuss the new channels available to dealers online and how to optimize them in order to attract and engage customers, secure leads and drive sales. Ryan Soffa is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn more about the vehicle shopper of today and how they engage with dealers online.
2. Learn to optimize sites like Google Places to make the dealership’s presence known online and attract sales leads.
3. Learn how to maximize the dealership’s presence on other social sites in order to secure sales leads and drive vehicle purchases.
Ryan Soffa is senior vice president of product development at FordDirect. Soffa leads the dealer solutions product team and plays a key role in the development and launch of FordDirect products and services. His experience includes retail, wholesale, and third-party operations in the automotive industry. Before joining FordDirect in 2003, he held various positions in the retail automotive marketplace and at American Dealer Services, a finance and insurance services technology start-up. Soffa holds a bachelor’s degree in business administration and automotive marketing from Northwood University.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Ryan Soffa presents: Get Found: Optimize and Maximize your Online and Social Presence to Secure Leads and Sales.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
