Today’s web-savvy auto consumers are demanding more from their car shopping experience. With more addressable channels and higher customer expectations, dealerships need to do more to compete for customers and their business. So what can dealership

With the coming wave of eCommerce in automotive retail, dealers stand the chance to either lose control of their retail businesses or make a choice to stay in control and deliver outstanding customer experiences. Since the Internet first came into ou

By now every auto dealer in the country has come to the realization that in order to stay competitive, they must expand their strategy in which they reach consumers. Unfortunately the path to developing a cohesive plan within existing teams is not on

Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Many businesses are capitalizing on this and using social media to improve relationships with their existing cust

After over 10 years of directly running PPC search campaigns, managing agency PPC teams, and performing countless campaign audits, one lesson learned stands out above all others. The biggest impact on the ROI of a PPC campaign does not result from a

We all know how many cars we sell every month but the biggest gains are realized when we start looking at how many deals we’re missing. Don’t kid yourself, most dealerships biggest expense today is missed opportunities to do business! Every deale

Whether you’re spiritual, religious, or none of the above, Facebook is finally giving us what we want. For years now we’ve been asking the bottom line question of being able to sell cars through Likes and other engagement metrics via Social Netwo

If you knew your Dealer Management System (DMS) was going to be attacked and that your company would be on the brink of a data breach, would you change your data risk plan?  Would you even know where to begin fortifying your plan to protect your com

Automotive dealers and managers have always connected with their customers and communities. In the age of digital marketing, something has got lost in translation. With over 955 million active users, Facebook represents the world’s largest local co