“A confused mind says no,” especially when it comes to customers who do not understand the work on a vehicle that your service advisor is recommending.  If customers don’t understand

As we move into the second quarter of the year, now is a good time for dealers to assess their marketing strategies to see if they’re maximizing their marketing efforts.

How critical are online reviews to your business? Maybe more critical than you think. About 91 percent of auto shoppers read online reviews before deciding which dealerships to shop.

It’s no secret that when it comes to solving any problem at hand, there is strength in numbers, power in unity, success in simplicity, and impact in collaboration. Like any successful relationship

Broadcast Radio and TV, and Cable still make up the majority of media spend in Automotive. While digital media allows some targeting advantages, “Traditional Media” still is the overarching

When was the last time you sat through a sales meeting and were fully engaged with the speaker in 10 minutes? I’ll speculate that that would be a rare occurrence in today’s world of the young

Facebook ads are used by 81% of auto dealers, nearly identical to the 85% of dealers using Google AdWords according to the 2017 State of Automotive Marketing. Here is a look

The math is simple: less money spent to accomplish the same task will result in greater profit. Yet, figuring out where to spend less money isn’t always easy, especially when it comes to

Nearly 90% of Americans will finance their next vehicle. For the vast majority of consumers, the payment, interest rate, and getting credit approval are much more important than the price of the vehicle.