A quarter of a century ago, before CSI and ROI were part of our mainstream vocabulary, before tablets or laptops or texting or even cell phones existed, dealers frequently had to wear multiple hats to keep up with business. From answering the constan

Who would you select if you had an opportunity to spend time with senior members of any company? Would you select members from your OEM, third-party sites, social sites or search engines? Many of you would hopefully select the dominate digital compan

When it comes to adopting new technologies, the automotive industry is typically slower than other leading industries. This is a sad fact as these technologies provide better customer experiences and, if they work, can easily lead to an increase in r

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy to maximize their reach and profit potential. It

Start every deal the right way Imagine that with just a name and address you could immediately know your customer’s exact credit score and all the information about their open auto loans including exact payment, payoff, and interest rate as soon as

Baseball season is in full swing (pun intended) and there’s an interesting controversy swirling around the league. Players are on pace to hit nearly 500 more home runs this year than ever before. Coincidentally, the league’s strikeout rat

Your online reputation has a direct impact on your bottom line. What are you doing to manage it? 84% of consumers trust online reviews as much as a personal recommendation1. Though many dealerships spend significant effort and resources to collect mo

If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls have closed in the last 10 years, and many more are at risk of shutting down as retailers like MacyR

Would you believe that according to a Placed Inc. / Cars.com study, 51% of car shoppers view web content related to price, payments and offers on their mobile device while standing on a dealer’s lot? And about half of those shoppers are comparing p