Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy to maximize their reach and profit potential. It

Start every deal the right way Imagine that with just a name and address you could immediately know your customer’s exact credit score and all the information about their open auto loans including exact payment, payoff, and interest rate as soon as

Baseball season is in full swing (pun intended) and there’s an interesting controversy swirling around the league. Players are on pace to hit nearly 500 more home runs this year than ever before. Coincidentally, the league’s strikeout rat

Your online reputation has a direct impact on your bottom line. What are you doing to manage it? 84% of consumers trust online reviews as much as a personal recommendation1. Though many dealerships spend significant effort and resources to collect mo

If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls have closed in the last 10 years, and many more are at risk of shutting down as retailers like MacyR

Would you believe that according to a Placed Inc. / Cars.com study, 51% of car shoppers view web content related to price, payments and offers on their mobile device while standing on a dealer’s lot? And about half of those shoppers are comparing p

Your customers’ experience is immediately impacted by your callers’ journey, and making that journey a great one is the biggest area of opportunity that a dealer has. Your bottom line is directly impacted by your phone processes and your phone sk

Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new customers, that they overlook the relationships they already have. The dealers who are looking to shift to

Every car dealer dreams of sitting on top of their regional sales rankings. Some may also strive to be number one in a larger area, such as their state. Preston Ford strives for an even bigger objective. For the past eight years, Preston Ford has mad