LAS VEGAS — The Digital Dealer Conference & Expo, held here in September, was packed with vendors telling dealers their software can help run dealerships more efficiently. But one panel turned the tables, with dealers telling vendors how to pit

LAS VEGAS — Before dealerships invest in TV campaigns, they should consider testing video ideas on less costly digital platforms, such as social media hubs YouTube and Facebook, to see how consumers respond, suggested Peter Leto, Google’s hea

Broomfield, Colo., Sept. 14, 2017 – DealersLink, an industry leader in automotive systems integration and networking technology, will be showcasing its new MotorCloud retail consumer marketplace at the Digital Dealer 23 Conference & Expo Sept.

CLEARWATER, FL –September 5, 2017 – AutoLoop LLC, the leading provider of auto industry marketing and customer relationship management solutions that successfully drive the Sell, Service, Repeat cycle, today announced that Stephen Coambes, AutoLo

When it comes to finding ways to make more money, Good Car People understand the power of utilizing data to minimize waste. Good Car People are the ones who plan, measure, monitor, and focus their efforts – and their spending – on the spe

Put 20 people in a room and ask them, “What is social media success?” With the overabundance of social media “information” supplied today, chances are you’ll get 20 different answers. Some people will say vanity metrics

Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Since 1982, he has held many positions within the dealership including sales consultant, sales manager, assistant to the assistant manager, finance manager,

In the new car business, it’s conventional wisdom that bigger is better. Dealers with the biggest ad budgets, biggest inventories, biggest showrooms, and the biggest discounts will be the biggest winners in the market place. Based on the most recen

We all know that achievement-oriented individuals and companies dominate the auto industry. We all want to win, and we want to win in any market. Fortunately, good markets and bad markets alike present tremendous opportunities to crush your competiti