Put 20 people in a room and ask them, “What is social media success?” With the overabundance of social media “information” supplied today, chances are you’ll get 20 different answers. Some people will say vanity metrics

Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Since 1982, he has held many positions within the dealership including sales consultant, sales manager, assistant to the assistant manager, finance manager,

In the new car business, it’s conventional wisdom that bigger is better. Dealers with the biggest ad budgets, biggest inventories, biggest showrooms, and the biggest discounts will be the biggest winners in the market place. Based on the most recen

We all know that achievement-oriented individuals and companies dominate the auto industry. We all want to win, and we want to win in any market. Fortunately, good markets and bad markets alike present tremendous opportunities to crush your competiti

The Digital Dealer Charity Auction at the Digital Dealer 23 Conference & Expo this September 2017, raises funds for a Make-A-Wish Foundation child recipient. Boca Raton, FL – August 29, 2017 – Digital Dealer is proud to announce its second Di

The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money – hey that’s not an entirely bad thing, is it? The 2% Rule will

Facebook data reveals that out of every five minutes people spend online with mobile devices, one is spent on Facebook. That’s 20 percent of mobile web use, and it can be a gold mine for dealers – if they leverage CRM data and it’s done methodi

I’ve been in this industry for over two decades and in that time, believe it or not, (while I sure don’t want to age myself here) I have participated as an exhibitor and speaker at EVERY Digital Dealer conference. I’ve run sales teams and had b

For decades dealers have been searching for an effective way to understand and quantify whether their large marketing investments are paying off. Even when technology came into existence so they could begin to see web traffic and referral sources, mo